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Free toolThe A/B Test
Revenue Calculator.
Most experts never test their opt-in page because a few percent sounds like nothing. Put your numbers in and see what a few percent is worth over a year.
Current annual revenue from this funnel:$180,000
4 winning tests a year at +5% each compound to roughly +$38,791 annually.
Compounding assumes each lift stacks on the one before it. Real funnels rarely stack that cleanly, so treat this as the ceiling.
How this is calculated
annual revenue = leads × booked-call rate × close rate × client value × 12lift value = annual revenue × lift %. A “+5% lift” means the tested step converts 5% better relatively, not five percentage points better.compounded = annual × ((1.05 ^ tests) − 1), which assumes every winning test holds and stacks on the last. That is the ceiling, not the expectation.- Nothing here accounts for statistical significance. A result on 40 visitors is noise however good the number looks, and small funnels usually need sequential changes rather than split tests.
Four Tests Worth
Running First.
In that order. Each one sits earlier in the funnel than the last, so a win there multiplies through everything downstream.
The opt-in page
Headline, the promise on the button, and how much you ask for. Usually the single highest-leverage page in the whole system.
The first email
Subject line and the first two lines. If nobody opens it, nothing behind it matters, however good the sequence is.
The outreach opener
The first message in a DM sequence. Small wording changes move reply rates more than anyone expects them to.
The booking step
How many questions stand between interest and a calendar, and what the page says while someone is deciding.
Want the other side of the equation?
The ROI calculator sizes what fixing your booked-call and close rates is worth, rather than what testing a single step is worth.
Open the ROI Calculator →Or Skip The Testing
And Have Us Run It.
Book a free 30-minute call. We'll look at what you have, tell you which step is costing you the most, and say honestly whether it's worth fixing.
Book Your Free Discovery Call →● Built and run for coaches, consultants & experts · No pitch deck. Just clarity.