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Client Acquisition Guides
Practical guides on the pieces that turn attention into booked calls: LinkedIn presence, lead magnets, email nurture, outreach, conversion websites and visibility inside AI answer engines. Written for consultants, coaches, founders and fractional executives.
Latest guides
How to Get Clients on LinkedIn: The Consultant's System
A step by step system for getting consulting clients on LinkedIn: the profile, the content, the outreach and the follow-up that turns views into booked calls.
LinkedIn GrowthLinkedIn Profile Optimization: Turn Your Profile Into a Lead Generator
A section by section guide to LinkedIn profile optimization: the headline, about section, featured area and banner that turn profile views into booked calls.
Lead Generation21 Lead Magnet Ideas That Actually Convert (With Examples)
Twenty-one lead magnet ideas for coaches and consultants, sorted by how much work each takes to build and what kind of buyer each one attracts.
Client AcquisitionClient Acquisition Strategy: The 4-Stage System That Books Calls
A four stage client acquisition strategy for consultants and coaches: attention, capture, nurture and booking, plus how to find which stage is leaking.
AI Search (GEO)What Is GEO (Generative Engine Optimization)? The Complete Guide
Generative engine optimization explained: how GEO differs from SEO, how AI crawlers read your site, and what actually makes a business get cited in answers.
AI Search (GEO)How to Get Your Business Recommended by ChatGPT
What it takes to get named when buyers ask ChatGPT and Perplexity for recommendations: crawlable content, resolvable entity data and independent corroboration.
Email & AutomationThe B2B Email Nurture Sequence That Books Calls (5 Emails, Copy Included)
A five email B2B nurture sequence with the full copy included: what each email does, when to send it, and where in the sequence to actually ask for the call.
LinkedIn Growth12 LinkedIn Outreach Message Templates That Actually Get Replies
Twelve LinkedIn outreach templates for connection requests, first messages, follow-ups and re-engagement, with the reason each one works and when to use it.
Client AcquisitionHow Fractional CFOs Get Clients Without Cold Calling
Where fractional CFO clients actually come from, why referrals stop scaling, and the inbound system that replaces cold calling for fractional executives.
Website & ConversionCoaching Website Design: What Actually Books Calls
What a coaching or consulting website needs to book calls: page structure, what belongs above the fold, which proof carries weight, and what to remove.
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