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Home / Case Studies / Ed Perez Fitness

Fitness Coaching · Full Client Acquisition System

How We Turned Eddie's Content Into Booked Calls

Eddie was posting strong fitness content to real views, but his profile and website worked like static resumes and booked nobody. Ivoscale built his full client acquisition system and runs it every month.

100%Of lead capture and follow-up now running on autopilot
0Hours a week spent chasing leads by hand
Get A System Like This →4 min read · Client Acquisition System
Strength training session on a leg press machine in a gym

Who is the client?

Ed Perez Fitness is a coaching practice built on Eddie's hands-on training work. He was already publishing fitness content his audience watched, the expertise and the attention were never the problem.

Ed Perez Fitness


EPFounded by Eddie Perez
The challenge

What Was Holding Them Back.

Real expertise, real content, real views, and none of it converting. The audience was there; nothing was built to turn it into booked calls.

Challenge 01

A profile that read like a resume

The LinkedIn profile and website listed credentials and history. A visitor could not tell in five seconds who Eddie helped or how to start.

Challenge 02

Content with nowhere to go

Posts earned views, but there was no lead magnet, no capture page and no booking link for that attention to flow into.

Challenge 03

Prospecting done by hand

Every lead depended on Eddie remembering to follow up, so warm conversations went cold whenever coaching got busy.

The approach

What We Built.

Ivoscale built the complete system, profile, landing page, email nurture, outreach and booking, then linked it end to end and took over running it.

01

Profile and site rebuilt to convert

Headline, about, featured section and landing page rewritten around the transformation Eddie sells, not his certifications.

02

A real capture path

A landing page and lead capture wired so content and profile visits turn into named leads instead of passing views.

03

Automated email nurture

A nurture sequence in Eddie's voice that follows up with every lead automatically, so nothing depends on memory.

04

Booking on autopilot

Qualified prospects are routed to a booking step that drops discovery calls straight onto his calendar.

What we shipped

The complete client acquisition system: rebuilt LinkedIn profile and landing page, lead capture, automated email nurture, a link hub and the booking flow, all linked together and operated by Ivoscale month after month.

The results

What The System Produced.

Live
Complete system

profile, landing page, email nurture and booking, built and linked end to end

Auto
Books calls on autopilot

qualified discovery calls land on the calendar without manual prospecting

Monthly
Run for him

Ivoscale operates the whole system every month so Eddie coaches instead of chasing leads

★★★★★
“My LinkedIn profile and website were basically static resumes. I was posting fitness content and getting views, but zero leads were booking calls. Ivoscale built a complete automated client acquisition system, profile, landing page, email nurture. Now it books qualified discovery calls on autopilot. It has completely transformed my pipeline.”
Founder & Head Coach, Ed Perez Fitness

Published . Last updated . 4 min read.

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