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AI Search (GEO)

Buyers increasingly ask ChatGPT, Perplexity and Google AI Overviews for recommendations before they ever open a search results page. Generative engine optimization is the work of becoming the answer those systems give. This category covers how AI crawlers actually read a site, what makes a passage quotable, why corroboration from independent sources matters more than on-page tactics, and how to measure whether any of it is working.

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